The fans have already started celebrating this milestone online and continue to make it grow. It is heartening to see how fans have showered so much love on a Non-Film song and made it UMI’s first 1 Billion wonder. UMI has always been at the forefront for promoting and supporting artists from the Non-Film Music community. Rahat Fateh Ali Khan’s album Back 2 Love is available exclusively on Universal Music across physical and digital formats.Grab your album now! The success of the “Zaroori Tha” video prompted many a label to imitate this masterstroke but none could match up to the kind of numbers this video has achieved. Their off screen chemistry was brought out in full glory in the video as the two protagonists lead a heart wrenching love story that brought out the true meaning of the song’s lyric. The track in question is “Zaroori Tha” – the epic ballad from Rahat’s best-selling studio album `Back 2 Love’ released last year that has smashed the 100 million views mark! The video directed by Rahul Sud, cleverly featured the then-real life couple Gauhar Khanand Kushal Tandon in a beautifully shot video in Dubai.
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